At present, the construction industry market is prosperous and the highway construction industry as an infrastructure is in a mature and stable period. With the diversified development of construction companies, strong competition from China Railway, China Communications, China Construction and foreign companies has led to room for growth of local companies Was gradually squeezed. Now, the construction of the national highway planning network is basically completed, there is a lack of new high-quality road property investment opportunities, there are few projects, and the competition is fierce. As a construction company, in order to meet the current bidding evaluation methods and win the bidding in business, in addition to improving the company's own qualifications, financial capabilities, personnel and machinery and other comprehensive strengths, it also needs to optimize the construction organization design and plan, and carefully and reasonably prepare the quotation. Concentrate on researching competitive strategies and pricing techniques for quotation. Based on this, according to the actual work and past quotation experience, this article briefly discusses some methods and strategies of how to make bid quotations in highway engineering projects under the bill of quantities mode.