Abstract: China is a big agricultural country. As an important public infrastructure for rural economy and agricultural development, rural roads occupy a vital position in China's transportation industry. Improving the rural road construction network is the fundamental requirement for solving the "three rural" issues. In order to promote the construction of rural roads, attention should be paid to the quality of rural roads. Only by improving the quality management level can rural economic development be promoted. This article comprehensively expounds the related concepts of quality management, points out the main problems in the current quality management of rural roads in China, and puts forward targeted measures to promote the sustainable and healthy development of rural road traffic in China.